Branding for the next generation of leading brands
Your mission is my mission.
We work with founders who have outgrown the version of their brand that got them here. The work is strong, the mission matters, the business is moving. But the brand has started to feel like the wobbly make-shift Canva holding up the entire operation.
That’s where we come in.
Why women-led businesses
Because many of the founders we work with are not just building companies. They are building around lived experience, care, advocacy, education, health, identity, and cultural change.
Women-led businesses, especially those in wellness, health, lifestyle, education, and social impact, are often carrying work that is deeply personal and commercially ambitious at the same time.
The challenge is not choosing between meaning and growth, it is building a brand clear and structured enough to carry both.
That kind of work deserves a brand system that’s been engineered to hold meaning and drive growth at the same time.
Hi, I'm Lorena.
Recovering consultant turned designer, now I run arc ana where I make your mission my mission.
I developed my analytical, structured way of thinking through a degree in Chemical Engineering, (at the MIT of the North!), before starting my career in management consulting.
Then a friend asked me to help with a few logos, and I found brand design: the place where structured thinking and visual creativity meet.
That background still shapes how I work today. I do not see your positioning, messaging, identity, website and customer experience as separate pieces. I look at how they connect, where the gaps are and what system the business needs to communicate clearly and grow consistently.
What began as a side project became a way for me to support other women, help meaningful ideas take shape and build a business that still allows me to be a present mother.
Today, I help women-led businesses turn their ideas, expertise and ambition into brands that stand confidently beside bigger competitors, open the door to stronger partnerships and opportunities, and support the next stage of the business without needing to be explained or apologised for.
More about me
Location
Physically Hong Kong and working cross all time zones
Nationality
Canadian, eh?
Background
Chemical Engineering + Management Consulting
Drink choice
Vieux Carré
family
Two children, two cats, and one very supportive husband
